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“So this is not an either/or. It is a B2C acquisition that we expect to strengthen our B2B pipeline on the continent.”

GiG exited the B2C space in 2023 when, after a strategic review, the company split its media and platform divisions, the former of which was rebranded as Gentoo Media.

The 888Africa acquisition announcement raises questions about why GiG have opted to return to the B2C sphere. Richards warns against over-analysing the deal as a wholesale return to B2C, insisting that GiG remains a B2B platform and tech business at its core.

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Rovito was among 22 people indicted in April in a federal case involving an alleged illegal gambling operation in northwest Indiana. 

Prosecutors charged him with operating an illegal gambling business and conspiracy to collect extensions of credit by extortionate means. The indictment alleges that the operation involved sports betting and the collection of gambling debts.

Rovito has pleaded not guilty and is presumed innocent unless proven guilty in court. His attorney has disputed the government’s allegations, claiming that the indictment does not allege his client collected money, made any threats, or directed other defendants to do so.

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Financial advisors continue to urge consumers to view sports wagering strictly as entertainment and to only risk funds they can afford to lose.

Research from Stanford University published in April concluded that sports bettors remain “overoptimistic,” generally expecting to break even despite losing an average of 7.5 cents on every dollar wagered.

“Overoptimism is largest among bettors who partake in a complex type of bet known as a parlay,” the Stanford researchers wrote. “Compared to other forms of betting, parlays are more likely to be driven by bias.”