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SunBet’s growth was supported by a 32.3% rise in active player days, while first-time depositors also increased 17.5%.
It has also been backed by the rollout of proprietary in-house technology within the SunBet tech stack, prompting the launch of a new user interface in South Africa and Botswana.
Bengtsson described the growth and early signs of success across the platform as “encouraging”.
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Another point of contention was content marketing and influencer promotions. The Lords committee advised treating this as advertising and, if a full ban were not immediately feasible, prioritising its prohibition.
Sponsorships and advertising with sports teams was also flagged as according to the report, voluntary efforts had failed to reduce the industry’s exposure.
With int he report Dr Matt Gaskell MBE observed that “overall exposure (including shirts, hoardings, logos, sponsorship and related marketing) during live sports programmes does not show that self-regulation has reduced exposure meaningfully”.
About Templar Tumble Dream Drop
“At the African iGaming Alliance, we have been committed to moving beyond conversations about collaboration across African jurisdictions towards meaningful action,” she explained.
“And what better place to demonstrate that commitment than through player protection? The Africa Safer Gambling Week is our collaboration in action.”
On Monday, the AiA announced it had signed a memorandum of understanding (MoU) with the Association of Nigerian Bookmakers to establish closer ties on matters both in Nigeria and across Africa.