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About Book Of Plutus
Another June ruling was not upheld.
In a separate case, the ASA examined display advertising for White Hat Gaming’s Casimba and The Grand Ivy Casino brands, which had appeared on HLTV.org – a specialist Counter-Strike 2 e-sports website – in March 2026.
Two banner ads promoted a “100% match bonus up to £100 on 1st deposit” and displayed the mandatory 18+ logo. The ads appeared alongside live match coverage featuring betting odds and sponsor logos, including a link to Casimba’s website.
How to play Book Of Plutus
Playtech on Thursday reported a 10% revenue increase year-on-year in H1 to €425.1 million, driven by what it described as “exceptional growth” for its B2B business in North America.
Revenue from the US and Canada increased 161% year-on-year (or 176% in constant currency) to €56.9 million.
This was due to its partnership with Hard Rock Bet in Florida, and the strength of its games powered by Past Motor Racing (PMR). These are expected to normalise in subsequent quarters.
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Research from Stanford University published in April concluded that sports bettors remain “overoptimistic,” generally expecting to break even despite losing an average of 7.5 cents on every dollar wagered.
“Overoptimism is largest among bettors who partake in a complex type of bet known as a parlay,” the Stanford researchers wrote. “Compared to other forms of betting, parlays are more likely to be driven by bias.”
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